Project Overview:

The Opolo is a hardware wallet designed to provide top-tier security and user-friendly features forcryptocurrency enthusiasts. It offers a comprehensive solution for securely managing digital assets.

Our Target:

This was paid marketing project and client needed 100 leads/day using Facebook meta-ads option and
cost per lead should not exceeded from $3.

Challenges Identified:

Generate 100 leads/day within lowest budget and managing lowest cost per lead was a challengeable
task for us as per crypto industry metrics. Even, client was running ads previously using $25-$30 cost per
lead to generate 40 leads per day.

Action Taken:

• Refine target audience
•  Use lookalike audience feature
•  A/B testing to judge the best performance ads
• Boost website loading speed for both mobile and desktop devices
• Optimize daily budget using bid caps and time-based targeting features
•  Tried eye catching Facebook adverts using images, videos and carousel options.
• Picked the highest performing ads placements to utilize client budget potentially.

Use Facebook pop-up ads feature to generate instant leads

Achieved Results:

After using above Facebook marketing approach, we start getting 100 leads/day within $2.34 cost per
lead and made our client happy with result-oriented marketing service.