Project Overview:

Light Speed POS is UK based point of sale software company. It’s well recognized POS company world
wide that offer POS for different sectors like retail shops, restaurants, boutique etc.

Our Target:

The target of this project was to rank client’s shortlisted keywords within top 5 positions of Google.co.uk

Challenges Identified:

Competitors were getting maximum paid/sponsored links from very highest domain authority blogging
networks but our client’s budget was too short so, we could not get paid links to beat our competitors
for top 5 ranking positions.

Action Taken:

• Updated content of all targeted landing pages of client site up to 2K using LSI keywords smartly
• Boost loading speed of website and improve core web vitals
• Focus on broken link building opportunities. Used expired domains that were getting back links
  from the guardian, Huffington post, Wikipedia and Forbes types highest domain authority sites.
  Redirected their expired links towards client’s relevant pages to capture referral traffic and links
  equity from highest DA sites.
•  Publish maximum top level organic guest posts and articles
• Create do-follow back links from 0 spam score sites

Achieved Results:

Our team has been ranked client’s website on his 10 shortlisted keywords on top 5 positions of Google
and meet client’s exceptions without any hitch.