Project Overview:

Zama Restaurant & Bar, located in San Diego offers a unique fusion of Latin American and Japanese
cuisines, set within an ambiance inspired by the Amazon jungle. Zama accommodates private dining
experiences, offering tailored services for corporate gatherings, special occasions, and group dinners.

Our Target:

We already ranked this project on Google 1st page with more than 50 keywords. Now, the major target
of this client was to improve CTR of his website for specific transactional keywords.

Challenges Identified:

The website already getting good no of clicks and impressions with our previous work but client wants to
improve CTR of his specific short tail keywords that’s competition was too much high and dead line was
very short due to his restaurant upcoming event planning for customers.

Action Taken:

• Update SEO Meta tags using attractive call to actions
• Revamp website design/theme and improve UX/UI
• Execute appropriate Google rich snippets in targeted pages
• Boost website loading speed for both mobile and desktop devices
• Ranked client website results in Google knowledge box
• Added FAQS in targeted pages to ranked on zero click search results
• Leverage Customer Reviews and Ratings for map results
• Improve organic ranking positions in search results

Achieved Results:

It took almost 3 to 4 weeks to improve CTR of client shortlisted keywords and client were really happy to
see this before his event launch. So, this is our one of the best success stories that we liked to add in our
case studies segment.