Project Overview:
LSWD is a traditional, family-run business with over 20 years of direct manufacturing and installation
experience. Specializing in sliding sash windows, as a leading supplier of windows, doors, and glazing in
London.
Our Target:
This website has been penalized due to Google policy violation and Google de-indexed the whole
domain. Client wanted to recover his website from Google penalty and also wanted to rank his website
on 15 keywords on Google 1st page in 5 months’ time frame.
Challenges Identified:
The website was penalized or de-indexed from Google and client had no previous record of spamming
backlinks created by another SEO agency. So, it was big challenge for our team to fix expired and high
spam score back links without login record for Google penalty recovery process.
Action Taken:
- Identify the actual reason of Google penalty for client website
- Update UX UI design template/theme of website
- Revamp whole content of website including blog posts
- Submitted all spamming and expired back links to Google Disavow
- Resolve all crawling errors and broken links
- Focus on tier link building activities to recrawl multiple non-indexed back links
- Submitted reconsideration request to Google
- Created 80+ domain authority contextual back links. (both organic and paid)
- Submitted newly created back links on indexation tools for fast indexation
- Improve internal linking structure and re-fetch XML sitemap
Achieved Results:
At 3rd month, the client website gets indexed on Google search results luckily and indexation progress
were very good for almost all pages of client website. After that, we also successful to ranked his 15
keywords on Google 1st page at the end of 5th month.
