Case Study

SPECS FOR VETS

SEO

 

Project Overview:

Specs for Vets is U.S based optical marketplace that offers high-quality eyewear solutions tailored
specifically for veterans, active military personnel, and their families.

Our Target:

Client gave us 20 keywords and his requirement was to ranked at least 50% keywords on the 1st page of
Google.com in 3 months period.

Challenges Identified:

The existing website had no SEO before and there were many technical issues including speed, broken
links, duplicate content and the competition was also high for client’s keywords.

Action Taken:

  • Improve overall technical SEO structure
  • Execute schema markup for all targeted pages  Update unique and fresh content on all landing pages using primary and secondary keywords
  • Gather top performing back links of all major competitors
  • Publish niche related organic and sponsored guest blogs
  • Do-follow back linking from 80+ domain authority link building sites Achieved
Results:

After executing our SEO strategy, our team successfully ranked more than 50% keywords on the 1st page of Google as per client expectations. In reward, client extended this SEO project for 1 year to rank 100 more keywords.